ACER, a world leading technology company, envisioned a memorable and environmentally responsible event for its 2023 Climate Lab. Taking place in the UAE at the same time as COP28, the objective was to transform the A1 space in Al-Serkal Avenue into a sustainable space that captivated attendees and highlighted the innovative steps the company is taking to embrace sustainable practices and technologies to encourage consumers to make climate-conscious decisions in all aspects of their lives.

Over a 12-week build period, World Class Events, in collaboration with Sid Lee for project management, and Jupiter VC for design, meticulously planned and coordinated the event management. Together they brought ACER’s vision to life ensuring that sustainable practices were at the forefront of the solution, managing them seamlessly with time and budgetary constraints.

Working in tandem with Jupiter VC’s design team, World Class Events created workshop drawings from the initial creative designs, then sourced and managed suppliers to bring the vision to life. This included coordinating the logistics, freight forwarding, audio visual equipment, security and local crew, along with venue management. As you would expect when working with a global brand, it involved overseeing and managing the extensive branding and graphics required for the event.